Brand Strategy and Marketing Consulting

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Phone - 630.755.4951

Qualitative Research 

There’s nothing more eye-opening than listening to your consumers. Exploratory in nature, qualitative research allows you to do just that. As you hear consumer thoughts and input first hand, you will gain an understanding of their underlying reasons, opinions, and motivations. You will discover and uncover the why and how of market trends, brand usage, product concerns, brand connections, and so much more.

We offer a range of qualitative research methods, moderated by Shehnaz Safiuddin (certified by The Burke Institute), including:

​​- Focus groups
- In-depth interviews
Observational studies