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Phone - 630.755.4951


We will help you determine how to gather the right consumer insights to support marketing plan development and product innovation, including:

- Plan and conduct qualitative research.

- Focus group moderation led by Shehnaz Safiuddin (certified by The Burke Institute).
- Identify, oversee and help implement primary
quantitative research.
- Review, assess and provide recommendations based on prior consumer insights studies.
- Help you understand and asses the competitive environment and consumer landscape.


Consumer Insights


Every great idea starts with insights. Whether you’re looking to spark innovation, expand your brand, improve marketing efficiency or uncover opportunities in the marketplace, understanding the consumer is critical. Who is your target market? What is important to them? What do they think? Why do they do what they do?  

Brand Strategy and Marketing Consulting