Brand Strategy and Marketing Consulting

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Phone - 630.755.4951


The Right Balance

​​Shehnaz is equally right brain and left brain, giving her the unique ability to tackle both creative problem solving and business analytics with ease.  She has extensive experience growing established brands, identifying new brand opportunities, creating brand strategies, and launching new products, with particular expertise in the area of kid and family targeted brands.

​​​​Enthusiasm and Passion

Shehnaz brings enthusiasm and energy to every situation.  She earned an MBA in Marketing from the University of Chicago Booth School of Business and is a Burke Institute certified focus group moderator. She is also a 2nd degree Black Belt in Tae Kwon Do, which was the inspiration for her approach to building long-lasting brand excellence. Shehnaz lives in the greater Chicago area with her family.

Brand Builder

Shehnaz is an innovative brand builder and experienced marketer with a passion for consumer insights and creating relevant, differentiated brands. With over 25 years of experience at Fortune 500 companies – including General Mills, Kraft, Royal Ahold, and Fisher-Price, as well as smaller entrepreneurial environments – she uncovers and leverages changing consumer behavior to drive new product and marketing innovation.

Principal - Shehnaz Safiuddin